Sunday, 10 March 2013
Clever Marketing
At CF we live and breathe the concept of 'clean eating'.
This does not entail polishing your snickers, dousing hot dogs in bleach or ordering a Big Mac with a Diet Coke.
I've lost count of how many times I had to argue the poor nutritional value of brand cereals (Rob Newbould).
It is amazing what big name brands can get away with when trying to trick the consumer into buying their product on the pretence of 'healthy eating'.
Next time you amble around Spinney's open your eyes to the conspiracy of 'clever marketing'. I absolutely love this blog... x
http://eatsleepdreamlovefood.blogspot.co.uk/2011/01/clever-marketing.html
I really, really (don't) hate to burst your
bubble here people. In preparation for the next Challenge... and sea of
food diaries...those of you taking sanctuary in your convenient lunch of
6 inch turkey salad on wheat bread - please read this article and think
again before you join the queue at Subway.
...And see why I am not just being a pedantic, ruthless bitch when you get pulled up in big red writing for your 'Eat Fresh' fast food options.
http://www.dailymail.co.uk/hea lth/article-1365424/Subway-vs-McDonalds-The-artery-clogging-truth-favourite-fast-food-chains.html
As CF regulars like masterchef Peppy Dosanjh can tell you, eating clean is all about home cooked meals with (genuinely) fresh ingredients. We have got so many helpful downloads on our website, so use and abuse these to plan, prepare and perfectly execute your Challenge Diet...bring it!!
http://circuitfactory.ae/downloads.php
If you have any questions please feel free to email me: hanna@circuitfactory.ae
...And see why I am not just being a pedantic, ruthless bitch when you get pulled up in big red writing for your 'Eat Fresh' fast food options.
http://www.dailymail.co.uk/hea lth/article-1365424/Subway-vs-McDonalds-The-artery-clogging-truth-favourite-fast-food-chains.html
As CF regulars like masterchef Peppy Dosanjh can tell you, eating clean is all about home cooked meals with (genuinely) fresh ingredients. We have got so many helpful downloads on our website, so use and abuse these to plan, prepare and perfectly execute your Challenge Diet...bring it!!
http://circuitfactory.ae/downloads.php
If you have any questions please feel free to email me: hanna@circuitfactory.ae
So at the local gym – in Bradford – they are
selling these ‘Sculptress Diet Bars’ – pink wrapper, branded with the
word sculptress like ‘princess’ and ‘diet’ – aimed at women obviously.
Clever marketing.
With 215 calories per bar, most of which are from sugars – can this really be considered as a healthy snack option?
I query how our prehistoric ancestors got by without one.
Take a look at the ingredients:
Milk proteins (whey protein concentrate, milk protein isolate, calcium caseinate, emulsifier: soya lecithin), glucose syrup, milk chocolate (14%) (sugar, cocoa butter, whole milk powder, cocoa mass, emulsifier: soya lecithin, flavouring), humectant (glycerol), honeycomb pieces (8%) (sugar, glucose syrup, vegetable fat, water, raising agent: sodium bicarbonate; emulsifier: soya lecithin), concentrated mixed fruit juice, rice starch, sunflower oil, mineral blend (potassium phosphate, sodium chloride, magnesium phosphate, ferric pyrophosphate, zinc oxide, cupric gluconate, manganese sulphate, potassium iodide, chromium (III) chloride hexahydrate, sodium selenite, sodium molybdate), L-carnitine L-tartrate, milk mineral complex, vitamin blend (dextrose monohydrate, vitamin C, vitamin E, niacin, biotin, vitamin A, pantothenic acid, vitamin B6, folic acid, vitamin D, vitamin B1, vitamin B2, vitamin B12, vitamin K), flavouring, caramelised sugar syrup, green tea extract, antioxidant (mixed tocopherols), sweetener (sucralose).
...Good luck to your body attempting to process all that shite.
Eating foods high in chemicals and other nasty additives makes a lot of extra work for your liver as these need to be broken down and eliminated from your body.
215 calories = 1 medium chicken breast and 1 cup of chopped garden vegetables.
This provides you with essential vitamins and minerals without the strain on your liver.
With 215 calories per bar, most of which are from sugars – can this really be considered as a healthy snack option?
I query how our prehistoric ancestors got by without one.
Take a look at the ingredients:
Milk proteins (whey protein concentrate, milk protein isolate, calcium caseinate, emulsifier: soya lecithin), glucose syrup, milk chocolate (14%) (sugar, cocoa butter, whole milk powder, cocoa mass, emulsifier: soya lecithin, flavouring), humectant (glycerol), honeycomb pieces (8%) (sugar, glucose syrup, vegetable fat, water, raising agent: sodium bicarbonate; emulsifier: soya lecithin), concentrated mixed fruit juice, rice starch, sunflower oil, mineral blend (potassium phosphate, sodium chloride, magnesium phosphate, ferric pyrophosphate, zinc oxide, cupric gluconate, manganese sulphate, potassium iodide, chromium (III) chloride hexahydrate, sodium selenite, sodium molybdate), L-carnitine L-tartrate, milk mineral complex, vitamin blend (dextrose monohydrate, vitamin C, vitamin E, niacin, biotin, vitamin A, pantothenic acid, vitamin B6, folic acid, vitamin D, vitamin B1, vitamin B2, vitamin B12, vitamin K), flavouring, caramelised sugar syrup, green tea extract, antioxidant (mixed tocopherols), sweetener (sucralose).
...Good luck to your body attempting to process all that shite.
Eating foods high in chemicals and other nasty additives makes a lot of extra work for your liver as these need to be broken down and eliminated from your body.
215 calories = 1 medium chicken breast and 1 cup of chopped garden vegetables.
This provides you with essential vitamins and minerals without the strain on your liver.
Eating a clean diet is not something unobtainable, that only super slim, vegan, macrobiotic diet-followers can do.
I actually spoke to someone today (whilst she tucked into a plate of fish and chips) who said 'I have never eaten a salad before'....she then went on to admit she had eaten lettuce, carrot, cucumber, tomato...but never in the same sitting.
Healthy food isn't just lettuce leaves and chopped celery. You can make a pretty hot and sexy salad adding lean protein, roasted veg, beans, wholegrains...
...If the thought of depriving yourself of doughnuts is terrifying then is this really a healthy relationship with food?
No.
Sugar is a drug. You need to break the habit to lose the addiction.
Sally Reid is one of CF's yummiest mummies. The hardest part of joining CF for Sal was the diet....
"To be honest the first few days were hard to lose the craving for sweet things and a quick sugar rush. It made me realise I was eating for the wrong reasons before – tired, bored, stressed etc. Women especially are very emotional eaters. Once I weaned myself off the junk, I rarely crave it any more. You quickly adjust which pleasantly surprised me!"
Ditch the sugar - find your figure....simple ;) x
I actually spoke to someone today (whilst she tucked into a plate of fish and chips) who said 'I have never eaten a salad before'....she then went on to admit she had eaten lettuce, carrot, cucumber, tomato...but never in the same sitting.
Healthy food isn't just lettuce leaves and chopped celery. You can make a pretty hot and sexy salad adding lean protein, roasted veg, beans, wholegrains...
...If the thought of depriving yourself of doughnuts is terrifying then is this really a healthy relationship with food?
No.
Sugar is a drug. You need to break the habit to lose the addiction.
Sally Reid is one of CF's yummiest mummies. The hardest part of joining CF for Sal was the diet....
"To be honest the first few days were hard to lose the craving for sweet things and a quick sugar rush. It made me realise I was eating for the wrong reasons before – tired, bored, stressed etc. Women especially are very emotional eaters. Once I weaned myself off the junk, I rarely crave it any more. You quickly adjust which pleasantly surprised me!"
Ditch the sugar - find your figure....simple ;) x
Tuesday, 19 June 2012
The Bloody Truth
Even
though I am female I get completely grossed out when women talk to me about
periods. Yes I should probably grow up and get over it but there’s a reason I
didn’t go to medical school and study gynaecology.
Here
goes…Periods and exercise. The bloody truth.
So once a month females go through a brief spell of bleeding out of
their vaginas. What’s worse than hearing about this is the fact that when
you’re on your period all you want to do is tell people. Yes I’ll have a diet
coke with that and my flow is ridiculously heavy this instant.
Throw
your handbags at me if you want but I feel we use this as an excuse – own up
how many times have you barked abuse at your partner then blamed it on being
pre-menstrual. I actually threw a saucepan at an ex when he finished my
maltesers. Fucker. “But I’m not a crazy
bitch I’m premenstrual."
Weigh-in
day at the Circuit Factory and the amount of females who say ‘my weight won’t
have changed because I’m on my period’. Well the fact that your diet has been
shit may be the underlying cause of your 2kg weight gain.
I
worked at a Health Club in the UK and there was a lady who wanted to sign up
with a discount for the 12 weeks of the year where she would not be able to use
the gym due to menstruation. She classed this as her ‘disability’.
This
is for those of you who have been kindly describing to me in great detail the
life and times of your vagina.
So
like an overconfident teenage boy – let’s break it down…
I've been bleeding for 7 days and I'm
not dead yet
During
your monthly cycle, the levels of Oestrogen in your body cause your uterus to
thicken in preparation for ‘the egg’ becoming fertilized. When this doesn’t
happen you shed the lining over 4 to 7 days, if timed poorly you ruin your best
pair of white silk knickers along the way.
Why am I such a moody bitch?
4
– 5 days before your period your hormones are all over the place. Oestrogen
levels rise and fall making you feel emotional, depressed, irritable, angry…
You
may experience increased insulin resistance which means the glucose you eat is
not able to enter your cells and stays in your blood – your brain produces more insulin and you
crave more sugars as your cells are not receiving the glucose. These ups and downs in blood sugar levels
will affect your mood as well as your energy levels.
Eat
a balanced diet to stabilize blood sugar levels and avoid unnecessary spikes.
I’m pre-menstrual and all I want to
do is eat mars bars – in fact I’d replace my tampons with a box of mars bars if
that means I get my fix without compromising the diet.
Just
before your period you go through what’s known as the ‘luteal phase’. Your
Oestrogen levels drop (as you have an adequately lined uterus) as do your
Serotonin levels.
Serotonin
– other than sounding like a 80s pop band– is a neurotransmitter in the brain
that regulates your mood. It controls your mood – it calms you down and makes
you happy.
Your
body craves high carb foods that promote serotonin production.
Chocolate
– contains a chemical that releases serotonin in the body and also enhances
secretion of endorphins – another feel good chemical.
It’s
proven that women have a harder time than men replenishing serotonin levels -
women think they have a harder time than men full stop. This does not give you the green flag to roll
around in baked goods. 2 squares of 70% cocoa dark chocolate will suffice.
It feels like I’ve been punched in
the ovaries - I will punch you in the face if you make me run on the treadmill.
Endorphins
are also released during exercise. Which is why exercise is actually
recommended during your period.
Regular
exercise limits PMS which helps with similar symptoms during your period.
Getting the right amount of exercise should help to reduce period pain and ease
cramps.
Will following the Gwyneth Paltrow
Macrobiotic Twat Diet help?
There
are all sorts of supplements claiming to help with PMS as they improve your
mood.
B
Vitamins – help your body to generate energy from food. They help form red
blood cells – a deficiency can lead to anaemia which leaves a person tired and
zombie like. But don’t get spending your pay pack down boots on supplements –
if you eat a balanced diet rich in protein and leafy greens you should get all
the essential vitamins and minerals your body needs.
I’ve gone up 5 pounds, therefore the
diet isn’t working and I may as well sit at home eating biscuits
Some
women retain water before their period. It’s not exactly known why but they
do. You can help by avoiding foods high
in sodium that prevents your body ridding itself of excess water. Salty foods
like tinned soups, condiments, soy sauce, processed food.
Another
great way to get rid of excess salt and water is to sweat it out with exercise.
I’ve been through 10 super sized
tampons and am contemplating putting a mattress between my legs
Oestrogen
is responsible for ensuring the lining of your uterus is thick ready for
fertilization. The thicker the lining, the heavier your period. Excess of oestrogen causes Menorrhegia (heavy
bleeding).
Over
exercise actually causes Amenorrhea which is when you stop having periods
altogether as you have such little body fat.
Try
taking NSAIDS like Ibuprofen which inhibit the hormone in the uterus that helps
to shed the lining and also helps relieve cramps.
Tampons at the ready
If
the Williams sisters can don their tennis whites and be filmed legs akimbo on
the tennis courts mid flow then what’s stopping the rest of us. You wouldn’t
find Rebecca Addlington dropping out of the 800m freestyle and forfeiting her
Olympic Gold Medals due to her ‘monthlies’. Even a small issue like public
urination won’t stop Paula Radcliffe in her tracks never mind a bit of period
pain.
Try
being proactive in this situation rather than dwelling on something you can’t
change. Studies show that women who exercise regularly have lighter and shorter
periods.
Do
yourselves, your partners and any poor sod that catches you having an emotional
moment a favour. Ditch the excuses and get to the gym instead of hugging your
hot water bottle and gorging on chocolate.
Monday, 12 March 2012
Why are women such stupid bitches?
Possibly the most frustrating topic I am
confronted with on a daily basis – by BBM, on facebook, text message, email,
sky writing – and always from a female - is weight.
What is weight or body mass?
This is how
much you - including anything that happens to be on the scales with you, whether
that be your clothes, shoes, ‘dense
bones’, a stronger gravitational pull – yes some Ben and Jerry’s addict in
denial came to this conclusion once.
One such common question that makes me want to dramatically punch a wall: “I weighed myself this morning
and I’ve gained since last night…why?”
Well perhaps you suffer from sleep walking
and are blissfully unaware that you are emptying the entire contents of the
fridge down your gullet on a night? Err... probably not – but don’t rule it out.
What is this fascination with the number on
the scales?
This is the manifestation of obsessive behaviour for 99% of the
female population.
When you weigh yourself you need to
consider these things:
- Have you just eaten a 6 lb steak?
- Have you just necked 3 litres of water?
- Perhaps you are retaining water; were you drinking alcohol last night? have you eaten a lot of salt?
- Are you big boned? Stop listening to your mother you sad bastard.
- Is it that time of the month? If so please do tell me about it in the greatest possible detail.
- Are you dehydrated – have you just trained? Have you been sat in the sauna for 3 hours?
- Are you wearing the equal amount of bling to Mr. T?
Well ladies –
and no I’m not being sexist because the fact is men just don’t give a shit
(which is another thing you have to consider).
Personally I
don’t weigh myself. Last time I did I had gained 4.5kg. Did this bother me? Did
I feel the need to run into oncoming traffic on Sheikh Zayed Road and end it
all there and then?
Not really. I hadn’t had to go out and buy a new wardrobe,
all my clothes fitted me exactly the same. Probably better.
No I did not own
a faulty pair of scales. I had recently changed my training and gained a lot of
lean muscle. Muscle actually weighs more than fat. Throw a chicken breast and a
fist full of fat into water and guess what?... the fat floats.
Not so handy if
you are a chicken that can’t swim but does that make sense at least?
You can in fact
change your body composition and gain weight without putting on size.
Think of
gaining muscle as being compact like a stone, and having fat being like a
balloon – bigger but lighter.
This is used by the likes of weight watchers and any equivalent fat fighters
club. It’s a simplified way of showing you that if Jonny eats 5 digestive
biscuits and Mary eats 23 then there will be no biscuits left and Mary is a fat slag.
BMI does work in
some cases. If you are actually morbidly obese, your BMI will be over 30.
If you are a 6
foot solid rugby player with the body fat percentage of a lean stick then 1. Send me your number and 2. Your BMI will also be on the overweight to obese end
of the scale.
So does this mean
the majority of the England rugby team qualifies for a gastric band on the NHS? Probably, but that's not the issue.
BMI does not take into account body composition. Just like the scales
it considers only the weight and not the matter.
On to my next
point.
Every woman has
an ideal weight. Usually one that is completely unrealistically obtainable. I
have met women who have been under 7.5 stone before and still not happy with
their bodies. In fact they looked ill and about 7 years old. Why this obsession
over a number? This is where women are their own worst enemies. It’s those
insecure mother f*ckers who have to be the skinniest or the lightest of have
the biggest boobs or the biggest lips or the most exotic vajazzle.
With women it’s
a competition like the cool group at school. You are only allowed in if you
lose your virginity at 13 and can neck a whole bottle of white lightening in
one go.
Even in this day
and age where we have the privilege of modern technology and hundreds of years
of scientific research, are women a slave to the scales.
This is sad.
Thus
justifying my belief that all women, including myself, are actually mental.
Perhaps it is
time to review our role models. I like to think we saw past the Kate Moss
painfully thin look when she started snorting cocaine with notorious drug
addicts. This is not cool and it’s definitely not clever.
More deserving
and appropriate are the Jessica Ennis and Natalie Coughlin's of the world –
female athletes with smoking hot bodies – real muscles formed by eating a healthy diet
and dedicating time and energy to some serious exercise.
It’s the women who have these bodies that should be
celebrated and put up on a pedestal, not emaciated idiots with the vitamin
deficiency of a sailor from the 1600s.
Give me my 4.5
kg and a sexy squatters bum over underweight on the BMI with a bony
behind.
Now sod off with
the compulsive weighing – if you eat clean and train hard and generally look
after your health you can be happy and confident with peace of mind that you
are mentally and physically respecting yourself.
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