Clever Marketing

At CF we live and breathe the concept of 'clean eating'.
This does not entail polishing your snickers, dousing hot dogs in bleach or ordering a Big Mac with a Diet Coke.
I've lost count of how many times I had to argue the poor nutritional value of brand cereals (Rob Newbould).
It is amazing what big name brands can get away with when trying to trick the consumer into buying their product on the pretence of 'healthy eating'.
Next time you amble around Spinney's open your eyes to the conspiracy of 'clever marketing'. I absolutely love this blog... x

http://eatsleepdreamlovefood.blogspot.co.uk/2011/01/clever-marketing.html